How to create a LINE Official Account: free setup on desktop and mobile
SocialContactApp · Fu Xin Co., Ltd. · Updated 2026-10-25
A LINE Official Account is free to create, and both individuals and businesses can open one. On desktop, go to LINE for Business, choose to create an account for free, log in to a Business ID with your LINE account or an email address, fill in the required fields and submit. On mobile, download the LINE Official Account app and create the account there. New accounts start as unverified accounts with no review; a verified account needs a separate review, which LINE currently accepts only for Japan, Taiwan and Thailand.
What you need before you start
- A way to log in: your own LINE account, or an email address for creating a Business ID.
- Account details: the account name, business category and similar fields.
- No company registration for an unverified account: LINE's help pages say individuals and companies alike can get an unverified account.
- How many: one Business ID can create up to 100 official accounts, verified and unverified combined.
- Where: LINE Official Account is not available in the European Union.
Create an account on desktop
- Go to LINE for Business.
- Select the option to create a LINE Official Account for free.
- Log in to your Business ID with your LINE account or an email address (first-time email users register and complete the verification shown on screen).
- Fill in the required fields and continue.
- Check the details on the confirmation page and submit. The account is created and you can open LINE Official Account Manager.
Button names can differ slightly by country and version. Some countries let you apply for verification while creating the account on desktop; see “How to apply for a verified account” below.
Create an account in the LINE Official Account app
- Download the LINE Official Account app (iOS or Android).
- Choose to sign up or log in with LINE, or with an email address.
- Tap Create an account. If you already have an official account, tap the menu at the top left, then Create new account.
- Fill in the required fields and continue.
- Tap Create account.
Accounts created in the app are always unverified. If you want a verified account, apply for the review after the account has been created.
Unverified and verified accounts: what is different
| Unverified account | Verified account | |
|---|---|---|
| Who can get one | Anyone, individual or company | Businesses and organizations that pass LINE's review; only listed business categories |
| Review | None | Required |
| Search inside the LINE app | Not shown in search results | Shown in search results |
| Badge | No badge (since April 1, 2026 in Taiwan and Thailand the old grey badge is gone) | Verified badge |
| Where available | Every country where LINE Official Account is offered | Japan, Taiwan and Thailand only |
LINE Taiwan says the basic features and pricing are the same for both types; the differences are the review, the badge and whether people can find the account by searching in LINE.
How to apply for a verified account
- Taiwan: only listed business categories can apply, the account must first buy a Premium ID, and you submit the applicant's proof of employment, business card or staff ID plus the company's registration documents. LINE Taiwan recommends applying on a computer, and the name cannot be changed after approval.
- Japan: apply when you create the account or later from the management screen (request account verification), then wait for the review result.
- Thailand: the verified (blue badge) upgrade costs a one-time 888 baht before VAT; prepare the business category, a name that matches the business, documents such as a DBD registration, a real address and contact details.
Rules and fees change, so check the official page for your country before you apply.
Does it cost anything? Free plans by country
Creating the account is free, and each country has a free plan. Paid plans and prices differ by country:
| Country | Free plan | Free messages | Note |
|---|---|---|---|
| Taiwan | Light plan: NT$0 | 200 messages a month | Untaxed; new prices from November 1, 2026 |
| Japan | Communication plan: ¥0 | 200 messages a month | Tax excluded |
| Thailand | Free plan: 0 baht | 300 messages a month | VAT 7% excluded |
Messages are counted as sends × target friends; see How are LINE Official Account messages counted? Formula, free quota and add-on costs for how the count works.
Five things to set up first
- Profile: the account name, profile image, cover image and description, so customers recognize you.
- Greeting message: say what the account offers; you can add a coupon to give people a reason to visit.
- Rich menu: put booking, menu or website links at the bottom of the chat.
- Share the QR code and add-friend link: in your shop, on your website and social posts. Unverified accounts cannot be found by search in LINE, so most friends come from these links.
- Send a test broadcast: check that your message count and plan are enough.
If friends are not growing, see LINE Official Account not gaining friends? 4 common reasons and fixes; to check your friend count, see How to check your LINE Official Account friend count and grow it: complete guide.
FAQ
Q: Is a LINE Official Account free?
Yes. Creating one is free, and each country has a free plan, for example 200 free messages a month in Taiwan and Japan and 300 in Thailand. You upgrade only when you need to send more.
Q: Can an individual create a LINE Official Account?
Yes. LINE's help pages say individuals and companies alike can get an unverified account. Only verified accounts need business documents and a review.
Q: Can I create a LINE Official Account on my phone?
Yes, with the LINE Official Account app. Accounts created in the app are unverified; to get verified, apply after the account is created.
Q: How many official accounts can I create?
Up to 100 per Business ID, verified and unverified combined.
Q: What is the difference between unverified and verified accounts?
Verified accounts pass LINE's review, show a verified badge and appear in LINE app search results; unverified accounts do not appear in search. Reviews are currently accepted only for Japan, Taiwan and Thailand.
Q: Is LINE Official Account available in every country?
No. It is not available in the European Union, and verified accounts are issued only in Japan, Taiwan and Thailand. Plans and prices also differ by country.
Sources
- LINE Official Account Help Center: Creating new LINE official accounts
- LINE Official Account Help Center (Taiwan): Official Account basics (Traditional Chinese)
- LINE Biz-Solutions (Taiwan) FAQ: the three account types (same basic features and pricing) (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): how to apply for a verified official account (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): Official Account verification badge update (2026-04-01) (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): 2026 LINE Official Account plan price changes (2026-09-01) (Traditional Chinese)
- LY Corporation for Business (Japan): what a verified LINE Official Account is (Japanese)
- LY Corporation for Business (Japan): LINE Official Account plans (Japanese)
- LINE for Business (Thailand): Verified Account (Thai)
- LINE for Business (Thailand): LINE Official Account packages (Thai)
- LINE for Business (Thailand): verified account badges updated from April 1, 2026 (2026-02-27) (Thai)
Platform rules and numbers change; each platform's current official pages prevail. Items marked “News” are media reports, not official statements.
Further reading
- Can you buy LINE OpenChat members? Price, speed and what to know
- What is the LINE OpenChat member limit? 7 ways to grow your OpenChat
- LINE OpenChat vs LINE group: members, anonymity and joining compared
- How many co-admins can a LINE OpenChat have? Setup, permissions and admin transfer
- How to create a LINE OpenChat: phone and PC steps, and what to set up first
- How to use LINE OpenChat: search, join, change your nickname, notes, threads and leaving
- LINE OpenChat Live talk: how many members you need to start one, and its limits
- Can you buy LINE Official Account friends? Regular vs. blocked friends
- How to check your LINE Official Account friend count and grow it: complete guide
- LINE Official Account not gaining friends? 4 common reasons and fixes
- How are LINE Official Account messages counted? Formula, free quota and add-on costs
- LINE Official Account vs OpenChat vs group: which one should a business use?
- How to choose a LINE OpenChat member or Official Account friend service
Account ready and want a starting friend count?
Added friends are service accounts: they help a new account show a basic size but do not bring real customer chats or orders. Prices and quantities follow the service page.
See LINE Official Account friends