How are LINE Official Account messages counted? Formula, free quota and add-on costs
SocialContactApp · Fu Xin Co., Ltd. · Updated 2026-10-26
A LINE Official Account counts messages as number of sends × target friends: one broadcast to 1,000 target friends uses 1,000 messages. One-to-one chats, auto-replies and greeting messages for new friends are not counted. In Taiwan, the monthly free quota is 200 messages on the Light plan (輕用量), 3,000 on the Medium plan (中用量) and 6,000 on the High plan (高用量); from November 1, 2026 the Medium plan costs NT$1,000 and the High plan NT$1,400 a month (before tax). Plans differ by country: for example, Japan's free plan includes 200 messages and Thailand's 300.
How messages are counted: sends × target friends
LINE (Taiwan) explains that messages are counted as number of sends × target friends = total messages sent. Target friends are people who added the account and have not blocked it.
For example, 4 broadcasts a month to 1,000 target friends use 4 × 1,000 = 4,000 messages.
Each send from the web dashboard can contain up to 3 message bubbles, and up to 5 through the Push API; under LINE's formula a send counts once however many bubbles it has.
Which messages count and which don't
According to LINE Biz-Solutions (Taiwan), message fees apply to broadcast, segmented and API messages (some API messages for reviewed features are excluded), and broadcast and segmented messages are charged by the number of target friends.
Not counted: one-to-one chat messages, auto-reply messages, greeting messages for new friends, the Messaging API Reply API and LINE VOOM posts.
Taiwan plans and monthly free messages (from November 1, 2026)
| Plan | Monthly fee (before tax) | Free messages per month | Additional messages |
|---|---|---|---|
| Light (輕用量) | NT$0 | 200 | Not available |
| Medium (中用量) | NT$1,000 (NT$800 until October 31) | 3,000 | Not available; upgrade to High |
| High (高用量) | NT$1,400 (NT$1,200 until October 31) | 6,000 | Available |
According to LINE Biz-Solutions' notice on the 2026 plan changes (published 2026/09/01), the new prices take effect on November 1, 2026; if you pay automatically by credit card, November's fee is charged at the new price on November 1.
How additional messages are charged (Taiwan)
Only the High plan can buy additional messages. From November 1, 2026, the 1st–50,000th additional messages in a month cost NT$0.2 each and from the 50,001st NT$0.15 each (before tax); only messages from the 50,001st use NT$0.15.
Example: on the High plan, sending 66,000 messages in a month means 60,000 additional messages after the 6,000 free ones: 50,000 × 0.2 + 10,000 × 0.15 = NT$11,500, plus the NT$1,400 monthly fee (both before tax).
Blocked friends aren't counted; after 11 p.m. counts as the next day
Messages are counted by target friends; friends who blocked the account do not receive broadcasts and are not counted.
LINE also calculates in the Japan time zone (GMT+9), so messages sent from 23:00 Taiwan time count toward the next day. Take care when sending late on the last day of a month, as it may count toward the next month.
FAQ
Q: How many messages does a send with 3 bubbles use?
Under LINE's formula, messages = sends × target friends. One send from the dashboard can contain up to 3 bubbles and counts as one send, so sending it to 1,000 target friends uses 1,000 messages.
Q: Are blocked friends counted?
No. Messages are counted by target friends, which only include people who added the account and have not blocked it.
Q: Do greeting messages and auto-replies cost anything?
No. According to LINE, one-to-one chats, auto-replies, greeting messages for new friends, the Reply API and LINE VOOM posts are not counted.
Q: What if the Medium plan's free messages run out?
The Medium plan cannot buy additional messages; to keep sending, upgrade to the High plan in the Official Account dashboard (Taiwan).
Q: Which day does a message sent at 11 p.m. count toward?
LINE calculates in the Japan time zone (GMT+9), so messages sent from 23:00 Taiwan time count toward the next day.
Sources
- LINE Biz-Solutions (Taiwan): how the number of messages sent is calculated (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): LINE Official Account (how message fees are counted) (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): 2026 LINE Official Account plan price changes (2026-09-01) (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): how message fees are charged (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): what the friend growth numbers in the dashboard mean and how to improve them (Traditional Chinese)
- LY Corporation for Business (Japan): LINE Official Account plans (Japanese)
- LINE for Business (Thailand): LINE Official Account packages (Thai)
Platform rules and numbers change; each platform's current official pages prevail. Items marked “News” are media reports, not official statements.
Further reading
- Can you buy LINE OpenChat members? Price, speed and what to know
- What is the LINE OpenChat member limit? 7 ways to grow your OpenChat
- LINE OpenChat vs LINE group: members, anonymity and joining compared
- How many co-admins can a LINE OpenChat have? Setup, permissions and admin transfer
- How to create a LINE OpenChat: phone and PC steps, and what to set up first
- How to use LINE OpenChat: search, join, change your nickname, notes, threads and leaving
- LINE OpenChat Live talk: how many members you need to start one, and its limits
- Can you buy LINE Official Account friends? Regular vs. blocked friends
- How to check your LINE Official Account friend count and grow it: complete guide
- LINE Official Account not gaining friends? 4 common reasons and fixes
- How to create a LINE Official Account: free setup on desktop and mobile
- LINE Official Account vs OpenChat vs group: which one should a business use?
- How to choose a LINE OpenChat member or Official Account friend service
Want more friends without paying for more messages?
Blocked friends do not receive broadcasts and are not counted as messages; differences, prices and quantities of regular and blocked friends follow the service page.
See LINE Official Account friend services