LINE Official Account not gaining friends? 4 common reasons and fixes
SocialContactApp · Fu Xin Co., Ltd. · Updated 2026-10-26
The most common reasons a LINE Official Account stops gaining friends are: the account is not verified, so it does not show up when people search inside LINE; there are too few QR codes and add-friend links where customers see them; or you broadcast so often that more people block you, so fewer target friends can receive your messages. Based on LINE's official guides (Taiwan pages), here are 4 common reasons and what to do.
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Reason 1: Unverified accounts don't appear in LINE search
LINE Official Accounts are either verified or unverified. According to LINE's Official Account help center (Taiwan), verified accounts that pass review show a verified badge and can appear in search results inside the LINE app; unverified accounts do not appear in those search results.
If customers look you up by name inside LINE, an unverified account cannot be found. Apply for verification, and until then send customers straight to your account with the QR code and add-friend link described below.
In Taiwan, LINE has also been updating badges since April 1, 2026: regular accounts no longer show the grey shield, and verified accounts show clearer green and blue check icons (LINE 26.4.0).
Reason 2: Too few ways to add you as a friend
LINE's official advice (Taiwan): shops with a physical store can put the account's QR code on flyers so customers can scan it quickly; online, share the add-friend link so people can join with one tap.
- In store: QR codes on the counter, menus, flyers, packaging and business cards.
- Online: the add-friend link on your website, Instagram/Facebook bio, order confirmation page and newsletters.
- Say what they get: coupons, booking or shipping updates give people a reason to add you.
Reason 3: More blocks, fewer target friends
LINE explains that target friends are people who added your account and have not blocked it; only they receive broadcast messages. Once someone blocks the account, you can no longer message them (they can still see your posts).
Broadcasting too often or sending content that doesn't fit your friends tends to raise blocks. LINE also suggests checking your dashboard after each campaign or broadcast and avoiding topics or formats your friends don't like.
Reason 4: Treating the friend count as people you can reach
According to LINE, the friend number in the dashboard is how many times the account has been added as a friend, while target friends only include people who added you and have not blocked you. They are not the same number.
To judge whether friends are really growing, or how many people a broadcast can reach, look at target friends and blocks, not just the friend count.
Growing faster: using a friend-adding service
A new account that wants a basic friend count can use a friend-adding service: LINE accounts prepared by the provider add the Official Account you specify (@ID). They are service accounts, not potential customers, and will not bring orders, replies or engagement, so use the service alongside the steps above.
SocialContactApp offers regular friends and blocked friends; differences, prices and quantities follow the service page. Blocked friends do not receive broadcasts and do not use message quota (see How are LINE Official Account messages counted? Formula, free quota and add-on costs).
FAQ
Q: Why can't people find my LINE Official Account in search?
Unverified accounts do not appear in search results inside the LINE app; verified accounts that pass review do. Until you are verified, share your add-friend link or QR code.
Q: Why is my friend count different from target friends?
The friend count is how many times the account has been added; target friends only include people who added you and have not blocked you, and only they receive broadcasts.
Q: Can I still message someone who blocked my account?
No. LINE explains that once a friend blocks the Official Account, the account can no longer send them messages, though they can still see its posts.
Q: Where did the grey shield on regular accounts go?
In Taiwan, LINE began updating badges on April 1, 2026: regular accounts no longer show the grey shield, and verified accounts show green and blue check icons. Update to LINE 26.4.0.
Q: Will added friends interact or buy?
No. They are service accounts used to build a basic friend count and will not bring orders, replies or engagement; bringing friends back still depends on how you run and promote the account.
Sources
- LINE Official Account Help Center (Taiwan): Official Account basics (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): Official Account verification badge update (2026-04-01) (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): how to let customers add your Official Account quickly (Traditional Chinese)
- LINE Biz-Solutions (Taiwan): what the friend growth numbers in the dashboard mean and how to improve them (Traditional Chinese)
Platform rules and numbers change; each platform's current official pages prevail. Items marked “News” are media reports, not official statements.
Further reading
- Can you buy LINE OpenChat members? Price, speed and what to know
- What is the LINE OpenChat member limit? 7 ways to grow your OpenChat
- LINE OpenChat vs LINE group: members, anonymity and joining compared
- How many co-admins can a LINE OpenChat have? Setup, permissions and admin transfer
- How to create a LINE OpenChat: phone and PC steps, and what to set up first
- How to use LINE OpenChat: search, join, change your nickname, notes, threads and leaving
- LINE OpenChat Live talk: how many members you need to start one, and its limits
- Can you buy LINE Official Account friends? Regular vs. blocked friends
- How to check your LINE Official Account friend count and grow it: complete guide
- How are LINE Official Account messages counted? Formula, free quota and add-on costs
- How to create a LINE Official Account: free setup on desktop and mobile
- LINE Official Account vs OpenChat vs group: which one should a business use?
- How to choose a LINE OpenChat member or Official Account friend service
Want your Official Account's friend count to get going faster?
Build a basic friend count first, then grow with the steps above; differences, prices and quantities of regular and blocked friends follow the service page.
See LINE Official Account friend services